Our Mission
We empower institutional quantitative trading desks with high-precision proprietary intelligence. Our mission is to provide a robust supply chain and logistics data models, enabling clients to navigate complex geopolitical risk landscapes with technical precision and strategic foresight.
The Price-Croel Method
The Price-Croel Method applies SF and hockey disciple and play-hard-to-win mentality with relationship based selling practices to bypass organizational friction. Years of relationship building at several landmark quant firms allows us to leverage direct personal access to decision-makers at the highest levels of institutional finance. We don't knock on doors; we walk through ones that are already open.
Its foundations trace to David A. Price — an IBM-trained sales leader and Army veteran who built teams to the public markets — and Phil Croel, another Army veteran whose hard-won clarity about how organizations truly function shaped the method's character-first philosophy. The two refined their thinking over years of disciplined problem-solving near West Point, drawing on military leadership doctrine rather than business-school theory. Scott Price extended their framework across thirty years in institutional FinTech, proving it delivers elite results in any environment — favorable or not.
What differentiates the "Price-Croel Method?"
Relationship driven—sniper shots at high value targets
SF/Hockey, no rules/play hard to win attitude
Deep industry experience
Integration of people-first mentorship
Leadership
Founder and President
Scott Price
Scott Price brings 30 years of industry expertise and enterprise sales leadership at the intersection of alternative data, institutional research, and quantitative finance. He built his macro foundation in New York alongside proteges of Milton Friedman, then deepened his quant expertise at StarMine and as a revenue leader at ExtractAlpha, simultaneously building deep soft-dollar connections spanning Goldman Sachs and Morgan Stanley algo-trading desks. Across his career, he has cultivated relationships with CIOs, PMs, and quants at hedge funds, pension funds, and asset managers, negotiating over 1,000 enterprise data agreements and repeatedly translating complex datasets into real capital-allocation decisions.
Partner and COO
Nicholas Olberg
Nicholas Olberg brings a broad range of innovation and rigorous implementation experience to the team, allowing him to easily shift between the boardroom and the build. Over a 12-year career, in parallel to founding several businesses, he rose to lead Process Improvement Manager at a $6B enterprise and served as COO of a national operator spanning 43 states. A serial founder and US patent holder, he is also a self-taught technologist who has built trading algorithms in Pine Script and worked directly with financial data, backtesting, and model overfitting, giving him fluency with the problems our clients solve.
Partner and CSO
Tyreek Minter
Tyreek Minter brings a disciplined, data‑driven approach to financial operations and client strategy, grounded in four years of leadership as a United States Marine and a career spanning institutional research, wealth management, and entrepreneurship. He has managed sophisticated institutional client relationships at Ned Davis Research—driving over $500,000 in new funds in a single fiscal year—and supported wealth-management clients at E*TRADE from Morgan Stanley. As founder of a veteran‑owned, Texas-based manufacturing company, he combines front‑office macro and markets experience with hands‑on P&L, compliance, and supply‑chain management, giving him a ground‑level view of how macro forces translate into real business outcomes for clients.